Strategy & Advisory
- Entrepreneurship education strategy for universities
- Employee engagement initiatives for corporates
- Institutional partnerships, India & international
- Faculty and curriculum audits for entrepreneurial alignment
Strategy & capability design practice
Building entrepreneurial leadership for life, work and society
Tailored education programmes, institutional strategies and partnerships, grounded in research and global best practice, that help people and organisations think, act and lead like entrepreneurs.
2,700+Students reached
30+Disciplines engaged
3 decadesTech · startups · academia
Built, taught and partnered across
Babson College
NSRCEL · IIM Bangalore
IIM Indore
Ramaiah University
Incubators & accelerators
Enterprise L&D teams
30+Years across tech, startups & academia
About us
A practice at the intersection of education, innovation & ecosystem building
Science of Startup is a strategy and capability design practice that helps universities, educators and organisations build entrepreneurial leadership and learning ecosystems, from curriculum to culture.
We design curricula, executive programmes, faculty development, educator capacity-building and partnerships that bring entrepreneurship to life inside real institutions, with real constraints.
- Curriculum, executive and faculty programmes designed end to end
- Grounded in research and global best practice
- Built for institutions across India and internationally
What we do
Our services
Three connected lines of work: diagnose the system, build the capability, then deliver it with the people who have to run it.
Capability Building
- Curriculum and pedagogy design
- Entrepreneurial leadership programmes for corporates
- Faculty development programmes
- Innovation & entrepreneurship labs
- Contextually relevant design for incubation centres
Delivery & Engagement
- Masterclasses and short-burst modules
- Co-branded certificate programmes
- Experiential learning bootcamps
- CSR-aligned entrepreneurial projects
- Research & content IP
0+Students reached
0+Disciplines engaged
1stMultidisciplinary centre built
0Decades across tech, startups & academia
Why work with us
Three commitments that make the work hold
01 / RELEVANCE
Rigour meets real-world relevance
Our programmes blend academic depth with hands-on frameworks that make entrepreneurial leadership usable. We turn concepts into capabilities, so learners don’t just understand entrepreneurship, they practise it.
02 / TAILORED
Custom-built for the audience we serve
From students to faculty, executives to homemakers, and communities to retirees, we design unique learning paths for each group. No templates. No copy-paste. Every programme is crafted for the people it empowers.
03 / ECOSYSTEM
Ecosystem thinking, not just training
We help institutions build whole entrepreneurial ecosystems: curriculum, culture, capacity, partnerships and pathways that last. The result: outcomes that endure beyond a workshop, semester or cohort.
Ready to design your entrepreneurial ecosystem?
Tell us about your institution or organisation and what you’re trying to build.
Publications & opinions
Research, and the arguments that come out of it
Peer-reviewed work, reports and case studies, alongside shorter opinion pieces on what actually changes inside institutions.
What partners say
Trusted by institutions and leaders
Founder’s corner
Latest from Dr. Sonali Gupta
Field notes, frameworks and the occasional argument, posted as the work happens.
Meet the founder
Dr. Sonali Gupta
Founder Director
Science of Startup began while I was researching entrepreneurship at IIM Indore, soon after my stint as Head of Operations at one of India’s leading incubators, NSRCEL at IIM Bangalore. I was consulting with incubators, universities and communities.
Then I took a detour, building India’s first multidisciplinary entrepreneurship centre at Ramaiah University from scratch, scaling to 2,700+ students across 30+ disciplines beyond the B-school, and partnering with Babson College to co-create curriculum. That chapter let me test the frameworks at scale and deal first-hand with the incentives and impediments to innovation inside institutions.
Three decades in technology, startups and academia taught me that entrepreneurship education works best when it is systematic, cross-disciplinary and contextually grounded. Through Science of Startup I help institutions build entrepreneurship programmes that transform, not just inspire, armed with proven frameworks and the scars to prove they work.
Field notes on entrepreneurial leadership
Frameworks and ideas for building entrepreneurship inside institutions. About once a month.
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